Information graphics or infographics are a visual representation of data, knowledge, or information. These visual representations are intended to make complex data look simpler and clearer. The many uses of infographics help one visualize patterns and trends in a more fun and engaging manner. Infographics make use of maps, graphs, visual stories, and charts instead of long textual content that could seem boring and dull to many.
Textual information converted to infographics tend to establish a bigger and more active audience, especially if you make use of your website for business. Whatever the purpose is in making use of infographics, one thing is for sure: With the right approach and principles, one would be able to effectively connect with his or her target.
Why Use Infographics?
- They are engaging and attractive. The truth is that people tend to be visual. Their attention is caught by images rather than a long string of texts. Numerical data can be turned into compelling and interesting illustrations.
- They aid in boosting brand awareness. Businesses are benefited with the proper use of infographics when they embed their brand logos in the content posted on sites. It then helps in more effective brand awareness among consumers.
- They increase traffic to your site. When compelling infographics are linked, it can attract traffic to your site. When viewers or readers like what they see, they would click on it and even share it and start getting viral.
- They leave a mark on the public. Of all the information that goes to the brain, 90% of them are visual. If you want to be remembered easily, infographics can help you do it. Visual information is absorbed faster than any other forms of information.
Uses of Infographics
- Survey Data Presentation. Infographics are used in presenting the data gathered from surveys. Readers or the audience can get overwhelmed with numbers and statistics. When data is represented with the use of infographics, it then becomes easier to digest and interpret the information.
- Illustration on How Things Work. Besides making complex data simpler, infographics can be used to explain how things are done, how they work, and how they can be utilized. Sometimes, instructions can be hard to follow just by reading them but with images, the task becomes clearer and easier to do.
- Effective Tool in Comparison. Textual comparison of things can be quite challenging; sometimes words may not be enough to point out similarities and differences. There are times when things get more blurry instead of making clear descriptions of the pros and cons. Putting the information in visual form makes the comparison clearer, simpler, and faster.
Creating Effective Infographics for Your Business
Are you ready to get your business to the next level? Take advantage of the helpful uses of infographics effectively and heed these two tips.
- Pick a topic or a theme that can catch a common interest. When doing so, make sure that you go for one that has a connection with your business or your field of expertise.
- After you have decided on what topic or theme you want for your business or page, it is design time. Again, images should have something to do with your concept. There should be an element of professionalism in your infographics. They may just be illustrations but those infographics can either make or break you — and your business.
- Once you've come up with a stunning design, the key to a successful infographic is leveraging press and links to drive traffic and increase your SEO. This can be done by hiring a local SEO consultant to provide the outreach you need and connections with high authority bloggers.
Keep in mind that infographics is not just all about coming up with compelling visual graphics; they should also be well-conceptualized. The images should have the power to “talk” — because as they say, a picture is worth a thousand words, and your infographics should be able to deliver to just that.